Sandy feet look so much cuter when you’re wearing one of our Original Anklets. Designed to look like our best-selling Original bracelets, these are the everyday bracelets you’ll be wearing by the pool and to the beach all summer long.
WaterproofGo surf, snowboard, or even take a shower with them on.
Easily AdjustableOne size fits all, easy to slip on and off.
Look oh-so-fly in our ultra femme and fashionable butterfly rings. A delicate butterfly poised for flight in shimmering silver or romantic rose gold, a whimsical edition to any ring stack.
Shine brighter than the sun in our Celestial Sun Bracelet. This bitty braid design comes in sandy white with turquoise and adds a ray of beauty to every PV stack.
- Sahara: brass base with rhodium plating and turquoise stone- Sun charm: 11mm diameter- Stone: 7mm diameter- Adjustable from 2-5 inches in diameter
- 100% waterproof- Wax-coated- Adjustable from approximately 2-5 inches in diameter- Because jewelry products are handcrafted by artisans, dimensions may vary from piece to piece
Boho meets glam with our Crystal Cove Ring. This shimmering style comes in two metal-and-gemstone combos—silver with amethyst and rose gold with rose quartz—for a dainty look and just the right amount of sparkle.
The best view comes after the hardest climb!Featuring a delicate coin charm and crystal stone, our Crystal Mountain Coin Bracelet adds some fun to any outfit. HINT: It's perfect for stacking with our other coin styles!
Make waves with the Crystal Wave Coin Bracelet! Featuring a delicate coin charm and crystal stone, this style adds some fun to any outfit. HINT: It's perfect for stacking with our other coin styles!
This happy go lucky ring will turn any frown upside down! Our new Happy Face Ring features a polished silver band with an enamel happy face that will remind you to smile all day long!
One way to guarantee some killer surf style? By stocking up on our new Enamel Wave Rings! Available in three gnarly finishes—gold, silver and rose gold —they’re a fresh summer take on our best-selling wave ring (and are sure to sell out just as fast!).
FOUNDED IN COSTA RICA - Thoughtfully designed, each Pura Vida accessory is crafted by expert artisans in Costa Rica, El Salvador, India, and more. Our goal is to provide sustainable jobs to artisans worldwide and give back to causes you care about.
MYSTICAL EVIL EYE CHARM - Adorned with a delicate Evil Eye charm paired with an Enamel accent for a unique masterpiece. Known as a symbol of protection, our eye-inspired bracelet exudes boho vibes to perfectly cap off your ensemble!
DAINTY BRAND CHARM - Features a Rhodium-plated "P" charm made of copper. The signature charm adds a subtle finishing touch to the band while the "P" inscribed on its surface represents our commitment to living the "Pure Life."
WEAR IN ANY ACTIVITY - This accessory is guaranteed to be 100% waterproof. Surf, snowboard, swim, or even take a shower with them on! Its wax-coated strings will not fade or disintegrate even when it comes into contact with water.
ADJUSTABLE SLIP TIE KNOT - This bracelet comes with an adjustable band that allows wearers to create the perfect fit for them! Its band can be expanded from 2 to 5 inches in diameter to accommodate larger wrist sizes.
Who needs a whole bouquet when you can have our Flower Power Ring instead?? Available in a silver finish, this ultra-groovy style has a ‘70s floral design, with a pretty pearl sitting in the middle to up the cuteness factor.
Say hello to your newest arm candy: the Gemstone Eye Coin Charm Bracelet! It's the perfect piece for anyone looking for good vibes only. Available in black or vanilla string, the protective eye charm gives off an air of mystique and enhances your overall look.
When you're done being moody (refer to your Mood Ring), throw on this Happy Enamel Word Ring and get the good vibes flowin'! This stackable ring is the perfect playful addition to our Spring Fling Ring stack!
Have the prettiest stack in your pack with our Llama Charm Bracelet. Available in two string shades with a silver or gold charm, this bitty braid design features a dangling llama charm with colorful enamel detailing. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($10,000 minimum) to the Wildlife Conservation Network. This nonprofit organization protects endangered wildlife by supporting conservationists who ensure wildlife and people coexist and thrive
Wanna know the key to creating the coolest stack ever? Our Lock Charm Bracelet! This bitty braid design comes in two string and metal combos—black with silver and white with rose gold—and features a sideways lock charm with a rhinestone for extra sparkle.
Give off major mermaid vibes with this magical charm bracelet. Featuring a bitty braid band, this beach babe style features a mermaid tail charm and dangling faceted gemstone. No matter which color you choose, it’s sure to make a splash this spring.
Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.
Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.
If there's a will there's a wave, just like our Stone Wave Ring! In a shimmering silver finish, this classic ring design is bringing the ocean to life with neon blue beads that pair perfectly with our other neon styles!
The forecast calls for a super-cute style! Our Opal Cloud Charm Bracelet features a bitty braid band in two string shades, lavender and smoke blue‚plus a whimsical cloud charm filled with shimmering opal.
Rep our classic pineapple logo with the Open Pineapple Bracelet! This simple string design comes in four spring shades and two metal finishes, with a dainty pineapple charm and shiny stone for a little sparkle.
Slip on a little extra boho-inspired style courtesy of this chic cord bracelet from Pura Vida! Featuring a silver palm burst charm, it's a fresh and fun addition to any bracelet stack.
Make your style psychedelic with our Pastel Vintage Heart Ring. With a delicate silver band and major ‘70s vibe, it features an enameled heart charm and tiny glass stone for a hint of sparkle.
Talk about a bling ring! Our Pave Open Circle Ring comes in a romantic rose gold finish, with a circle of itty bitty rhinestones for a dainty, glittering look. Pair it with one of our rose gold bracelets or necklaces for the full effect.
Bring the good vibes wherever you go with this simple yet chic Raw Gemstone Ring! This sleek silver look comes in five gorgeous gemstones - amazonite, amethyst, moonstone, rose quartz and turquoise - that each exude a different vibe. And because each stone is 100% unique, no two look alike!
- Brass base with rhodium plating- Turquoise stone- Stone dimensions: approx. 4mm (W) x 6mm (H)
It's okay to be a little salty, especially when you're wearing our new Salty Enamel Word Ring! This fun silver stackable ring is a fun addition to our Spring Fling Ring Stack
It doesn't get more dainty than the Satellite Chain Bracelet! Featuring a bitty braid bracelet in seafoam or mint paired with two delicate chains and a clear glass stone detail that makes it all the way chic.
Show your love for sea turtles with this exclusive new charm bracelet! For each bracelet sold, 5% of the purchase price (through Pura Vida directly) will be donated to the Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, which carries out worldwide programs to conserve and recover sea turtle populations.
